Concentrating on residential projects for me
There can be little doubt that the residential install market is set to grow significantly over the coming years. Up until now, custom install and home automation has been almost exclusively concerned with the high-end of the residential market - but that is changing. Property developers, house builders and forward thinking home-owners are all waking up to the benefits of what might be called the ‘digital lifestyle‘. In fact, the market is expanding on all fronts - from the consumer looking for a simple ‘out-of-the-box’ home cinema system to the well-heeled businessperson realising their dream of a completely automated home.
For those bold and willing enough to make the commitment, the residential market also represents a great opportunity for the commercial installer. However, simply applying commercial market expertise to the residential arena will not be enough to guarantee success. Selling into the residential market requires a change of emphasis and approach in order to reap maximum reward.
Erno: “This is where the niche is for the installers, the large commercial installers will need some time to switch, or maybe they may never will.
Technorati Tags: residential, install, market, custom install, home automation, digital lifestyle
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